01 · DEFINE
Set the policy once
Choose primary conversions, maximum CPA, minimum spend, conversion-lag buffer, brand terms and protected terms.
Google Search waste, monitored continuously
Keep wasted Search spend from creeping back.
CutCPA watches Google Ads Search terms against your own CPA and spend rules, shows the exact visible spend that meets them, and never changes the account until you approve an exact negative.
Coverage shown · Exact negatives only · Explicit approval · No bid or budget changes
Best early fit: lead-generation Search accounts where recurring junk queries are expensive enough to matter. Home services are a common fit, not a requirement.
Cutlist · Northside Plumbing — Search
IllustrativeANALYSIS WINDOW Last 28 days
Analyzed spend$8,942
Visible eligible search-term spend$7,810
Flagged by your rules$736
Coverage
87%Partial
| Search term | Spend | Conv. | Rule met | Action |
|---|---|---|---|---|
✓plumber jobs near me | $118.40 | 0 | 0 conv · ≥ $75 | Exact negative |
✓free plumbing estimate template | $96.10 | 0 | 0 conv · ≥ $75 | Exact negative |
✓how to fix leaking faucet yourself | $80.75 | 0 | 0 conv · ≥ $75 | Exact negative |
emergency plumber cost | $142.20 | 1 | CPA $142 > max $90 | Review |
Showing 4 of 9 flagged termsSorted by flagged spend
Add 3 exact negative keywords?Historical flagged spend: $295 · Scope: Campaign “Search — Core”
Review & confirm →Illustrative output. Every figure is intended to be rebuildable from the account’s Search Terms data.
The product
The first Cutlist is the onboarding moment. The watch is the subscription.
A one-time cleanup is useful. CutCPA is designed for the part that keeps returning: new queries, new matching behavior and new spend that crosses the rules you already set.
02 · CUTLIST
Get the first review
See which visible search terms meet your policy, exactly how much spend they represent and what coverage Google exposed.
03 · WATCH
Keep watching
CutCPA keeps rebuilding the review as new Search data arrives, so search-term hygiene does not depend on someone remembering a monthly cleanup.
The exact-match question
“Won’t exact negatives become whack-a-mole?”
That is the tradeoff. Exact negatives are intentionally narrow because they limit blast radius. Google can surface a related variant later, and CutCPA should show that new variant rather than pretending one block solved an entire intent category.
The beta workflow is being built to group related intent for review while still writing exact negatives one by one. That lets the operator make one conceptual decision with visibility into sibling searches without giving the tool phrase-level authority over the account.
Phrase and broad negative automation are not part of v1. The conservative write surface is deliberate, not an accident.
Intent group · jobs / hiringReview context across related search variants
plumber jobs near me
$118.40 · 0 conv
approve exact$118.40 · 0 conv
plumber jobs near me hiring
new variant
still livenew variant
plumbing careers in my area
new variant
still livenew variant
Intent grouping is a beta workflow layer. The write action remains exact-match only.
Weekly statement
Turn recurring monitoring into an economic story.
The statement is the durable artifact: what CutCPA saw, what crossed the policy, what was approved and what the account evidence suggests those decisions were worth.
ILLUSTRATIVE ANNUALIZATION
$188/week → $9,776/year
$188/week → $9,776/year
If the same weekly estimated-avoided rate persisted for 52 weeks. This is an arithmetic annualization, not a forecast or guarantee.
Weekly statement · Example
New terms reviewed146
Visible eligible spend$1,842
Approved exact negatives7
Historical spend represented$214
Estimated avoided spend$188
Solo founding beta cost$49/mo
Illustrative statement. Estimated avoided spend is a defined model output based on available account data; actual future spend and performance can differ.
Permissions & control
Read enough to explain the decision. Write as little as possible.
Account access is the highest-friction part of this product, so the boundary should be obvious before anyone connects.
What CutCPA reads
✓Authorized Search Terms, keywords, campaigns and ad groups.
✓Spend, clicks, conversions, conversion values and related reporting fields needed to evaluate your policy.
✓Coverage and account context needed to explain what is visible and what is not.
What CutCPA can change
✓Approved exact-match negatives only.
×No bids, budgets, bidding strategies, campaign status or creative changes in v1.
↗You can revoke Google access at any time through your Google Account permissions.
CutCPA does not sell Google Ads account data. See the Privacy Policy for data handling and deletion details.
Why CutCPA
A narrow operator, not another PPC cockpit.
Approach
CutCPA
General PPC / AI tools
Ongoing job
Policy watch + recurring Cutlists
Often broad optimization suites
Decision policy
Customer-defined rules
Often recommendation-driven
Spend claims
Visible spend + coverage stated
May summarize broader “waste”
Write surface
Exact negatives only
Can include broad account automation
Approval
Explicit confirmation
Can include automated changes
Founding beta pricing
Low-friction while the workflow earns proof.
These are founding beta prices, not a promise that pricing stays here forever. The goal right now is to prove the recurring watch and statement with real accounts.
Founding beta
Solo
$49/month
For one advertiser that wants the search-term watch handled without another full PPC platform.
- 1 Google Ads account
- Recurring Cutlists + coverage
- Exact-negative approval
- Weekly statement
- Founder-led beta support
Founding beta
Agency
$149/month
For lean teams testing the workflow across several client accounts.
- Up to 10 Google Ads accounts
- Same conservative write surface
- Consolidated review workflow
- Client-facing weekly statements
- Founding beta pricing while validated
Free initial Cutlist
Show us the account fit. We’ll start with the evidence.
Request beta access with four fields. For suitable Search accounts, the first goal is a real Cutlist before asking you to commit to another software subscription.
1
Qualify the accountMonthly Search spend and number of accounts tell us whether the beta is a useful fit.
2
Connect and analyzeCutCPA analyzes authorized Search data. No changes are made just because an account is connected.
3
Review the first CutlistSee visible spend, coverage and rule-matched terms before deciding whether the recurring watch is worth paying for.
FAQ
What CutCPA does — and doesn’t do.
Is the free Cutlist the product?
No. The first Cutlist is the onboarding proof. The subscription value is the recurring watch: rebuilding the review as new Search terms arrive and producing a repeatable weekly statement.
Why exact negatives only?
Exact negatives keep the write surface narrow and reduce the risk of unintentionally blocking useful intent. That means related variants can appear later. CutCPA is being built to group related intent for review while keeping individual writes exact in v1.
Does CutCPA automatically change my Google Ads account?
No. Exact negatives require explicit confirmation. CutCPA v1 does not change bids, budgets, bidding strategies, campaign status or creative.
Does CutCPA know all wasted spend?
No. Google Ads Search Terms reporting can omit some queries. CutCPA shows coverage and describes spend as visible eligible search-term spend rather than claiming account-total waste.
Can I revoke access?
Yes. You can revoke CutCPA’s Google access through your Google Account permissions. You can also request deletion of stored account data under the Privacy Policy.
Can agencies use it?
Yes. Agencies are a secondary beta audience, with a founding plan for up to 10 accounts while the recurring workflow and statement are being validated.