Different businesses. Different economics. Your rules.
CutCPA stays industry-agnostic, but search intent does not. These guides show how the same evidence-first workflow applies to different Google Ads markets without relying on generic negative-keyword lists.
Plumbing Companies
Plumbing search campaigns often mix emergency jobs, repair intent, DIY research, parts shopping, employment searches and service-area traffic. CutCPA gives you a disciplined way to review the search terms you are already paying for and measure them against thresholds you choose.
Explore Plumbers →HVAC Companies
HVAC campaigns can span air conditioning, furnaces, heat pumps, maintenance, emergency service and replacement work. That breadth creates opportunities for search terms with different economics to land in the same account. CutCPA helps separate the evidence from the assumptions.
Explore HVAC →Roofing Companies
Roofing keywords can attract replacement leads, small repairs, insurance research, material shoppers, DIY projects, employment searches and work outside a roofer's target geography. With click costs often meaningful, disciplined search-term review matters.
Explore Roofers →Electrical Contractors
Electrical advertising can span emergency calls, panel upgrades, EV chargers, generators, rewiring, commercial work and smaller residential jobs. Search terms can also drift into DIY diagrams, auto electrical, electronics, parts and career intent.
Explore Electricians →Dental Practices
Dental accounts often combine emergency care, general dentistry, implants, cosmetic services, orthodontic intent and location-based demand. They can also attract school, employment, insurance, product and informational searches that behave differently from patient-acquisition traffic.
Explore Dentists →Law Firms
Legal search can be valuable and highly specific. Practice-area mismatch, free-help intent, templates, education, employment searches and out-of-market queries can all appear beside legitimate client demand. CutCPA helps law firms evaluate visible search-term spend without pretending every account has the same definition of waste.
Explore Law Firms →Medical Spas
Med spa campaigns can cover injectables, laser services, skin treatments, body contouring and other high-consideration services. Search traffic can also drift into training, jobs, wholesale products, at-home devices, unrelated spa services and bargain-focused research.
Explore Med Spas →Pest Control Companies
Pest control searches can be urgent, seasonal and species-specific. They can also include DIY remedies, product shopping, identification questions, jobs and pests a company does not service. CutCPA helps turn that mix into a measurable review process.
Explore Pest Control →